The holiday season is a prime time for brands to capture media attention. To maximize your brand’s visibility during this crucial period, leveraging strong media relationships is key. Here’s how to do it effectively.
1. Build Genuine Relationships: Media relationships should be nurtured long before you need coverage. Engage with journalists and editors on social media, comment on their work, and share their content. Building a rapport makes it easier to pitch your stories when the time comes.
2. Craft Tailored Pitches: Journalists are inundated with pitches, especially during the holidays. Stand out by tailoring your pitches to fit the journalist’s beat and the publication’s audience. Be concise, compelling, and ensure your story is newsworthy.
3. Offer Exclusive Content: Give media outlets a reason to feature your brand by offering exclusive content or access. Whether it’s an exclusive interview, a behind-the-scenes look, or first access to a new product, exclusivity can be a strong incentive for coverage.
4. Be Responsive and Timely: During the holiday season, timing is everything. Respond to media inquiries promptly and provide any requested information or assets quickly. The more accommodating you are, the more likely journalists will consider you for future stories.
When you're ready to pitch and see your name featured in the editors holiday pick! We recommend using our 2-step plug and play virtually guided public relations starter kit.
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