Success on Black Friday doesn’t happen by chance—it’s the result of meticulous planning and early preparation. Here’s why getting a head start on your Black Friday campaign is crucial.
1. Securing Media Coverage: Media outlets are flooded with pitches during the holiday season. By planning early, you can secure prime coverage slots and ensure your brand gets the attention it deserves. Reach out to journalists and influencers well in advance with compelling, newsworthy angles that align with their editorial calendars.
Example of a media placement: https://pagesix.com/2023/12/07/style/best-holiday-gifts-page-six-editors-are-giving-in-2023/
Not sure how to pitch yourself? Grabbing our best-seller (Be Your Own Publicist Box) will help you develop a proper pitch to utilize with the media to obtain features.
2. Building Anticipation: Start teasing your Black Friday offers early to build anticipation. Use email marketing, social media teasers, and countdowns to create a buzz around your deals. The more time you have to build excitement, the more likely consumers are to mark their calendars and prioritize your brand.
3. Testing and Refining Your Campaign: Early planning allows you to test different elements of your campaign, from messaging to creative assets. Use A/B testing to refine your approach and ensure that your final campaign is optimized for maximum impact. This preparation minimizes the risk of last-minute errors and maximizes your chances of success.
Ensure your Black Friday campaign is a hit with our expert guidance. Book our Black Friday Success Booster: 1:1 Virtual Strategy Session for $997.00.
or get our Black Friday Success Kit for $39.99 to start planning today!
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