As the year comes to a close, it’s time to step back and assess your PR efforts. A year-end PR audit allows you to reflect on your wins, identify areas for improvement, and plan for the future. Here’s how to conduct an effective PR audit:
Review Your Goals: Go back to the goals you set at the beginning of the year. Did you meet them? If not, why? Understanding where you fell short helps you identify gaps in your strategy.
Evaluate Media Coverage: Measure the quantity and quality of the media coverage you received. Were the placements aligned with your target audience? Did they contribute to your visibility and credibility?
Analyze Engagement Metrics: Look at your social media engagement, email open rates, and website traffic. Are there trends that suggest what your audience responded to most?
Assess Crisis Responses: If you faced challenges this year, evaluate how your team handled them. Did your responses build trust and protect your reputation?
Actionable Step: Create a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for your communications efforts to shape next year’s strategy.
Need help with your year-end PR audit? Book a 90-min PR & Communications Intensive with UMGMT Strategic Communications to identify opportunities for growth.
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